Category Commercialization Manager at Keurig Dr Pepper in Frisco, TX
Responsibilities The key areas of focus for this role include commercial planning, category assortment, innovation commercialization, and category sales growth strategy. Support the Director Category Commercialization with daily workload / projects. Main workstreams include AOP initiatives/projects, executional tracking, and alignment of category activities Collaborate with activation, brand, supply chain, shopper insights, marketing, RGM, and category management to identify and build a prioritized annual calendar of relevant activities, programming, occasion/brand/price/pack/channel (OBPPC) tactics and tools required to deliver against the annual commercial plan for assigned categories Represent the full category commercial perspective in all discussions/decisions across the enterprise and when consulting Brand marketing partners Build compelling, best in class insights-based category selling stories and operating plans that support annual commercial plans for the KDP selling organizations (NRS and RTM) inclusive of brand initiatives, innovation, category drivers, right assortment, and merchandising Shepherd the commercialization efforts for new product innovation as well as retail account specific product or package innovation, ensuring retail readiness and launch excellence Provide commercial guidance for the annual brand process and innovation launches Track in year performance and determine tactical changes or additions to the commercial programming to address AOP goals Provide on-going leadership and support for company-wide and sales specific meetings i.e., NRS Quarterly Business Reviews, National Sales Meeting, customer AOP meetings, Bottler Meetings, etc. Core Competencies Ability to partner across multiple levels and functions of an organization to drive improvement in business performance Demonstrate problem solving skills and the ability to learn and adapt quickly Self-motivated and driven with the ability to lead thinking and deliver results in a fast-paced and changing environment Tolerance for ambiguity and ability to resolve complex issues with clear commercial-centered solutions Excellent oral and written communication skills Demonstrated track record of driving sustainable results and problem solving Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations Team player with a can do attitude Requirements Qualifications Minimum 5 years' experience Sales, Marketing, and/or Commercial leadership experience Experience in consumer goods or retail products strongly preferred, and beverage industry knowledge is a plus Bachelor's degree from an accredited US or international university; MBA Preferred Commercial strategy or Channel strategy development experience is preferred
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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